San Martin, CA — July 30, 2024 — CEG Insights, the research arm of CEG Worldwide and a leader in financial services industry research, today announced the release of its latest report, Decoding Investor Preferences and Behaviors: Catalyzing Growth for Financial Services Firms and Advisors.
This pivotal study, a cornerstone of the Wealth Management Mastery Series, provides financial services executives and research professionals with crucial data and analysis to refine their strategies and foster organic growth in an ever-changing market landscape. The report offers an extensive examination of current investor attitudes, decision-making processes and market expectations.
Revealing investor insights
The study, which surveyed investors with a net worth between $100,000 and $25 million, uncovers several key trends shaping the investment landscape:
- Nearly half (46%) of investors have a target rate of investment return, with 6% being the most common target.
- Nearly 82% of investors identify their financial advisor as the person having the most impactful influence on their investments; however, this perception varies by age, suggesting that advisors should adapt their strategies to maintain influence across different age groups, particularly with younger clients.
- Almost 62% of investors have managed accounts, with an average value of $984,500.
- More than half (52%) of investors are willing to pay more in fees for an advisor to beat their target investment returns.
- Major market downturns and significant life events are primary triggers for investors to reconsider their asset allocations. Advisors can showcase their adaptability and understanding by offering proactive strategic advice during these trigger events.
Catherine McBreen, managing principal of Wealth Management Research at CEG Insights, remarked on the findings: “Our research highlights the dynamic nature of investor preferences across different demographics. These insights empower financial firms and advisors to tailor their approaches, enhancing client satisfaction and driving business growth.”
John Bowen, CEO of CEG Insights, emphasized the strategic value of the report: “This study serves as a comprehensive guide for financial advisors seeking to strengthen client relationships and excel in a competitive market. It offers actionable strategies for everything from refining communication methods to optimizing investment portfolios.”
The Decoding Investor Preferences and Behaviors report is part of CEG Insights’ annual Wealth Management Mastery Series. This collection of eight reports provides financial services leaders with in-depth analysis to drive innovation and sustainable growth in their practices.
For more information on the report or the Wealth Management Mastery Series, please visit the CEG Insights website.
ABOUT CEG WORLDWIDE AND CEG INSIGHTS
CEG Worldwide and CEG Insights are recognized providers of research, coaching and consulting services for financial advisors and the wealth management industry. Specializing in serving high-net-worth clients, CEG Worldwide offers business development strategies, coaching and training to help advisors grow their practices and build successful businesses. CEG Insights, the research arm of CEG Worldwide, researches the needs and expectations of wealthy families and the best practices of top advisors. Together, CEG Worldwide and CEG Insights support advisors in achieving success, delivering excellent client experiences and navigating the evolving industry landscape. Learn more at www.cegworldwide.com and www.ceginsights.com.
Media Contact:
Robin Black
Managing Principal of Strategic Partnerships
CEG Insights, LLC
rblack@www.ceginsights.com
(888) 398-7298
